Promotional Toolkits
Sow the Seeds, Watch Them Grow
Thank you for helping grow the Rise Up! movement. Sharing these materials within your networks is a gift —and we recognize it as an act of reciprocity and relationship-building. We are honoured to walk alongside you in supporting youth across BC to rise up as leaders in food systems and environmental stewardship!
We’re honoured by your support and excited to see the seeds you help sow flourish in the hands and hearts of young changemakers. We welcome you to use these promotional materials to help us reach young people in your community who may be inspired to join a movement rooted in care for the land, each other, and a just future.
#RiseUpPHABC
Promotional Assets
Please download the promotional toolkits below according to your organizational needs. Feel free to share the toolkits with partners, community members, or fellow volunteers!
How to use the promotional toolkits:
- The social media toolkit includes graphics, social media copy, and recommended hashtags.
- Please use the text and graphics as they are provided. The text has been reviewed and approved by government, and needs to be shared exactly as provided. If you want to add a personal note, please add your text before the provided text.
- Please do not edit the graphic.
- The emails/ newsletters toolkit includes written copy, logo files, and a promotional graphic.
- Please use the text and graphics as they are provided. The text has been reviewed and approved by government, and needs to be shared exactly as provided. If you want to add a personal note, please add your text before the provided text.
- You can use the logos or graphic to complement the written copy. Please do not edit the graphic.
- The posters toolkit includes digital and print posters to promote the recruitment of host organizations and youth volunteers.
- For the youth recruitment posters, there is a specific poster for each region, as you can determine based on the contact information. Please use the region-specific poster for the correct region.
- Digital posters can be used for emails or websites. Please do not use the digital posters on social media, please refer to the social media toolkit for social media assets.
Thank you, we value your support.
Social Media
Download this toolkit to promote Rise Up! on your social media channels.
✓ Promotional graphics
✓ Written social media copy
✓ Recommended hashtags
Emails/ Newsletters
Download this toolkit to promote Rise Up! through email or through your organizational newsletter.
✓ 1 promotional graphic
✓ 2 logo files
✓ Written email/ newsletter copy
Posters
Download this toolkit to promote Rise Up! through digital or print posters.
✓ Digital posters
(8.5in x 11in)
✓ Print posters (8.5in x 11in)
Promotional Videos
Videos are a powerful means of knowledge mobilization and translation.
We invite you to share Rise Up! promotional videos through YouTube.
Recruiting: Host Organizations
We want YOU… to host youth volunteers! Lauren Bernardi, Richard Han, and Shannon Turner elaborate on the multiple benefits of hosting youth volunteers for host organizations.
Whether it’s intergenerational learning, cultivating innovation or expanding new ideas, the possibilities are endless!
“We [must] maintain a commitment to social good.”
-Dr. Shannon Turner (Executive Director, PHABC)
Recruiting: Youth Volunteers (aged 15-19)
This video highlights the benefits of volunteering for youth aged 15-19, which includes:
- Career exploration
- Skills development
- Food knowledge
- Meet like-minded peers
“Whenever we see the talents of children come together… The world is more blessed.”
-Dr. Shannon Turner (Executive Director, PHABC)
Recruiting: Youth Volunteers
(19-30)
This video highlights the benefits of volunteering for youth aged 19-30, which includes:
- Sharpen food systems skills
- Enhance employability
- Give back to community
- Meet like-minded peers
“You’ll be a part of… making our food system that much more just and accessible.”
–Lauren Bernardi (Provincial Manager, Rise Up!)
Lauren Bernardi
Lauren Bernardi, the Rise Up! Provincial Manager, welcomes you to learn more about the program and its benefits for youth, host organizations, and the community.
“Food is always the common denominator. And it’s also the piece that brings everyone together.”
2024 Youth Retreat
Youth are interviewed during the Rise Up! 2024 Youth Retreat. Youth are actively engaged in food systems work at Earth Craft Farm as they share their Rise Up! journeys.
“This is the type of farm I’d like to operate in my future.”
-Elias (Rise Up! youth volunteer)
Richard Han
Richard Han, the Director of Community Engagement and Food Systems at PHABC, details the food systems stresses in the province and beyond, and how youth involvement can strengthen the future.
“Food is really at the centre of a lot of the ways that we connect to each other.”
Taylor Sacré
Taylor Sacré, the Project Coordinator for Rise Up! in 2023/ 2024, enthusiastically shares her experience working with youth and host organizations as PHABC builds the brand of Rise Up!
“We get to create and provide really meaningful opportunities.”
Marcus Lobb
Marcus Lobb, the Provincial Manager of Farm to School BC, emphasizes on the important role youth have to play in building the food systems future.
“[Youth] should believe in themselves, that they can become leaders in their communities.”
2024 Retreat Conclusion
This video summarizes all youth and staff interviews taken at the 2024 Rise Up! retreat.
“All of these young people who have joined this program…
Are the face of future food systems.”
-Taylor Sacré (Project Coordintaor, PHABC)
Leafing so soon? Never miss a beet!
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